Marketing MBA-Course is currently free for your iPad

| February 3, 2011 | 0 Comments

The app Pocket MBA: Managing the Marketing Process can teach anyone how to leverage the power of marketing to drive growth for their business. Currently the app is free, normal price is 8,99 £. From analyzing potential markets and consumer behavior to implementing international and SEO marketing campaigns, Marketing Process clearly explains each concept in thorough detail. Integrating a full-text course book, interactive flashcards and comprehensive self-tests into a single app, Marketing Process creates a completely user-controlled learning solution.

Chapters:
*Introduction to Marketing
*Marketing Research
*The Consumer and the Market
*Marketing Costs Vs. Marketing Strategies
*The Consumer as a Variable
*Consumer Motivation
*Product as a Variable
*Product Planning
*Product Identification and Consumer Response
*Pricing and Pricing Theory
*Pricing Patterns and Objectives
*Pricing and Business Decisions
*Promotional Decisions and Demand Stimulation
*Advertising
*Personal Selling and Sales Promotion
*Sales Force Management
*Retailing
*Physical Distribution and Channel Selection: Part I
*Physical Distribution and Channel Selection: Part II
*The Channel Functions
*Marketing Services
*International Marketing
*Marketing Information Systems and Packages
*Internet Marketing

Pocket MBA: Managing the Marketing process Screenshot for iPad

24 Chapters filled with Marketing-Knowhow and tests to see, if you understood everything. Very useful for Marketing-Professionals.

Downloadlink:

(3,2 MB)

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Category: App of the Day, Apple iOS, Apps for iPad

About the Author ()

Markus Burgdorf started reviewing apps in January, 2010. Until now he has tested more than 10,000 apps for iPhone, iPod Touch, iPad and Mac. He is a consultant for app-publishers and companies, which want to have their own app. Working with App Agency he's always consulting his customers for more success having a better user experience in mind.

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